I built Social Moody because I kept watching brilliant women make themselves smaller online and I couldn't stand it anymore.

I saw women who were genuinely exceptional at what they did. Charging good money, getting incredible client results and then logging onto Instagram and posting something so watered-down, so safe, so not-them, that nobody could tell what made them different from the other forty-seven people in their niche.

Once I figured out that the problem was never the content, it was the brand identity underneath it, everything changed for me, and then for every client I've worked with since.